March 10, 2011
MIT Media Lab’s Brilliant New Logo Has 40,000 Permutations [Video] | Co.Design
Great example of identity design that doesn’t depend solely on an aesthetically pleasing logo. The underlying idea is what really communicates the brand.




MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.

MIT Media Lab’s Brilliant New Logo Has 40,000 Permutations [Video] | Co.Design

Great example of identity design that doesn’t depend solely on an aesthetically pleasing logo. The underlying idea is what really communicates the brand.

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.